Case Study
How The Majority Rules PAC Scaled their Email Program with Campaign Deputy
“Switching to Campaign Deputy was a game-changer for The Majority Rules PAC. In just a few months, we transformed our digital strategy, boosting email deliverability, growing our contact list tenfold, and significantly increasing our fundraising impact. Campaign Deputy empowered us to regain and surpass our former reach, setting a new standard for our digital operations.” – J. Bateman, Digital Strategist
How The Majority Rules PAC Scaled to Send 5 Million Emails per Month with Campaign Deputy
When Jackie Bateman, the Digital Strategist for The Majority Rules PAC, came on board, the PAC was grappling with limited reach and lackluster email engagement. Keen to amplify their impact, they sought a robust political CRM capable of scaling alongside their growing ambitions.
Navigating a landscape marked by shifting industry dynamics and stringent email regulations, The Majority Rules PAC encountered stumbling blocks in email performance with their former platforms. The quest for a new political CRM that could catalyze their growth and navigate the evolving digital terrain was imperative.
After evaluating various competitors, only to be met with disappointing deliverability rates and restrictive list management policies, The Majority Rules discovered Campaign Deputy—a platform prepared to help propel their digital strategy forward.
Key Highlights
Average Raised
Utilizing Campaign Deputy, The Majority Rules has achieved an impressive average of $1,760 in donations per email campaign, and currently dispatches over 10 million emails, with select campaigns generating close to $5,000 in support.
Impressive Results
The Majority Rules email campaigns struck a chord with their audience, garnering an impressive average open rate of 42% and successfully hitting their target objectives.
Increased Efficiency
Although initially experiencing some challenges in delivery with other platforms, The Majority Rules has successfully expanded its operations, increasing its delivery volume from just over 1 million per month to an impressive average of 3.5 million monthly deliveries at present.
Challenges
- Low Deliverability: The Majority Rules came to Campaign Deputy seeking a solution to their list growth needs. Bringing an email program with them that had been suppressed due to a provider’s low reputation and prohibitive list growth policy.
Solutions
- Switch to Campaign Deputy: Seeing a downturn in deliverability, a large source of outreach, the Majority Rules knew they needed a platform that would support their goals. Switching to Campaign Deputy provided a rapid solution to allow Jackie and The Majority Rules team to quickly launch their email campaign and regain their presence.
Implementation
- Digital Marketing: The Majority Rules team has predominantly utilized Campaign Deputy as a comprehensive digital platform, focusing on email campaigns, form submissions, and donor management to streamline their fundraising efforts.
Results
Deliverability Jump: Within the past 4 months, Jackie B. and The Majority Rules have been rapidly regaining their email volume. Delivering well over 1 mil. emails by the time they’d finished warming up their list, and averaging nearly 3.5 mil. monthly deliveries.
List Expansion: Since opening their account, The Majority Rules has successfully grown their contact list to a size tenfold larger than the initial volume.
Email Creation: Leveraging the Message Center, Jackie B. and The Majority Rules team were able to expedite the launch of their email campaign. With the aid of our user-friendly editor, Jackie has been efficiently composing and scheduling weeks’ worth of messages within a day.
Conclusion
With the adoption of Campaign Deputy, Majority Rules PAC has seen a significant and steady increase in their outreach and email engagement. The focused efforts of Jackie Bateman have transformed their digital strategy, resulting in a more connected and active supporter base.
The switch to Campaign Deputy addressed the critical issues of email deliverability and list management that had previously hindered the PAC’s growth. This strategic move has led to improved performance metrics and a more efficient use of digital resources.
Looking ahead, Majority Rules PAC is better positioned to engage with their community and drive their initiatives forward. The experience has underscored the importance of a reliable political CRM system in today’s digital landscape and has set a new standard for the PAC’s operations.
A Word from Our Client
The Message Center made it really easy to set up the emails and put them all together. I think it’s super easy, and the drag and drop makes it probably one of the easiest systems that I’ve ever started and set up. I think it’s great—super easy.
See how our other clients found success with Campaign Deputy
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