Year: 2023

Gmail and Yahoo email compliance updates

Gmail and Yahoo have updated their guidance on when enforcement will begin with their new DKIM/SPF, DMARC, and spam policies.

Google states that “enforcement for bulk senders that don’t meet our email sender guidelines will be gradual and progressive. Starting in February 2024, senders out of compliance are likely to see light and intermittent temporary deferrals. Starting in April, that’ll change to rejections instead of deferrals, and they’ll increase the percentage of non-compliant mail over time. One-click unsubscribe should be in place by June 2024 for all commercial messages. (More details here.)
Yahoo is indicating that authentication requirements and low complaint rates must be met by February 2024, but that one-click unsubscribe now has an implementation deadline of June, 2024. Publishing a DMARC policy and authenticating with both DKIM and SPF seems to be required as of February 2024. (More details here.)

Gmail's unannounced changes

While Gmail has announced a date for future changes, other changes have already been implemented.

Domains with invalid SPF/DKIM are rejected. If you switch hosting providers this prevents a common mistake.
Spam rates above 1% downgrade domain reputation. This used to be over 5% before your domain was downgraded.
New Bounce Code 421 4.7.28 Our system has detected an unusual rate of unsolicited mail originating from your IP address. To protect our users from spam, mail sent from your IP address has been temporarily rate limited. Please visit https://support.google.com/mail/?p=UnsolicitedRateLimitError to review our Bulk Email Senders Guidelines.
New Bounce Code 421 4.7.28 Gmail has detected an unusual rate of unsolicited mail containing one of your URL domains. To protect our users from spam, mail with the URL has been temporarily rate limited. Please visit https://support.google.com/mail/?p=UnsolicitedRateLimitError to review our Bulk Email Senders Guidelines. – gsmtp
421 4.7.28 Gmail has detected an unusual rate of unsolicited mail originating from your SPF domain. To protect our users from spam, mail sent from your domain has been temporarily rate limited. Please visit https://support.google.com/mail/?p=UnsolicitedRateLimitError to review our Bulk Email Senders Guidelines. – gsmtp
421-4.7.28 Gmail has detected an unusual rate of unsolicited mail originating from your DKIM domain. To protect our users from spam, mail sent from your domain has been temporarily rate limited. Please visit https://support.google.com/mail/?p=UnsolicitedRateLimitError to review our Bulk Email Senders Guidelines. – gsmtp

As an Email Service Provider (ESP), these bounce codes are helpful for us to quick troubleshoot any issue. We also brand all of our sending details which means that the URLs, DKIM, and SPF domains are all unique per a account.

For Campaign Deputy accounts, there is no change needed for any of these changes as we have been compliant with the DKIM/SPF and one-click unsubscribe requirements since 2017.

Google and Yahoo Sending Requirements – What’s Changing?

Est. reading time: 5 min. In this article, we will explore Google and Yahoo’s updated sending requirements for 2023.

Email Marketing 101 for Political Candidates

Est. reading time: 6 min. Harness the power of email marketing for your political campaign with these effective strategies.

In the digital age, email marketing remains a crucial tool for political campaigns to reach, engage, and mobilize voters. Discover key best practices to craft compelling emails that cut through the noise, foster connections, and drive your campaign forward.

A Guide to FEC Filing Software for Democrats

Est. reading time: 12 min. In this section, we will compare and contrast the FEC compliance filing offerings from six providers: NGP VAN, Campaign Deputy, Blueutopia, ISPolitical, Democracy Direct PAC, and Aristotle. Understanding the features and capabilities of each provider can help political campaigns make informed decisions about their FEC compliance filing needs.

30 Political Fundraising Event Ideas for Campaigns

Est. Reading Time: 13 min. Running a successful political campaign requires not only persuasive speeches and compelling policies, but also a strong financial backing. Fundraising events play a crucial role in generating the necessary funds to support a campaign. However, organizing a memorable and effective political fundraising event can be a challenging task. To help you out, here are some creative and engaging political fundraising event ideas that will captivate your donors and boost your campaign’s fundraising efforts.

10 Effective Strategies for Engaging Donors in Political Campaigns

10 Effective Strategies for Engaging Donors in Progressive Political Campaigns - Campaign Deputy

Est. Reading Time: 8 min. This blog post outlines 10 effective strategies for finding donors for your campaign. By following these strategies, you can connect with potential donors who share your vision for a better future.

Best Time to Ask for Donations

Est. reading time: 6 min. Best times to cold contact donors for donations: research-based tips for campaigns using call-time and email to reach their donors.

How to Run for State Senate (A Campaign Guide)

Est. reading time: 8 min. Campaign Deputy’s guide to run for state senate provides aspiring candidates with valuable info & resources to run a successful campaign, from eligibility requirements to raising money.

6 Best Political Fundraising Emails

Est. reading time: 9 min. Email is still one of the best fundraising techniques around. It scales better than every other outreach method, and if you do it right it works like a charm! But it all starts by using the right emails for persuading people to give to your campaign.

This article gives you 6 templates of political fundraising emails to start using in your campaign today.

Recap: Netroots Nation 2023

A Look at Our Booth - Netroots Nation 2023 Recap

Est. reading time: 8 min.

The C.D. Team shares some thoughts from their experience at the Netroots Nation 2023 Conference in Chicago. Check out some featured tools that can help boost your campaign – selected by the experts at Higher Ground Labs.

10 Ways to Find Donors for Your Nonprofit

Finding donors for your nonprofit can be daunting, but it doesn’t have to be. There are many ways to find donors, and the best approach will vary depending on your organization and its goals.

In this article, we’ll discuss 10 methods of finding donors for your nonprofit. We’ll cover everything from leveraging your existing relationships to running ads on social media.

A Political Campaign Checklist (10 Must Haves)

Image of a person at a desk. They're holding a pen above paper as if to check off items on a political campaign checklist.

10 Important Items on a Political Campaign Checklist

Running for political office is a complex and challenging process. There are many factors to consider, from fundraising to voter outreach. To help you get started, here is a checklist of 10 important items to keep in mind:

1. Research the political landscape
2. Register your campaign
3. Open bank accounts and purchase insurance
4. Choose a voting audience
5. Draft a campaign message
6. Fundraise for your campaign
7. Recruit campaign staff
8. Build a public presence
9. Hold public outreach events
10. Participate in candidate debates

By following these steps, you can likely increase your chances of winning your political campaign.